Robert Scoble shared this over on FB. Loved this song, but even more can be found on Asaf’s YouTube page. I love when one can see the songs being made. Not always a big fan of solo gimmickry and loops, but when done well it is very satisfying. I love the part where he brings in the cigar box guitar (or maybe more correctly the gasoline box guitar)
One normally has a love-hate relationships with ads. In this time of DVR and Netflix (and competitors) one can easily skip ads and we are not at the mercy of the ad barrage as we used to be. Still ads are interesting in themselves as media. I especially appreciated the wide variety and interesting nature of Indian ads after watching ads in UK which all seemed to be carbon copies of each other. At times the ad is great for the way it embeds the brand into your brain (for eg. OK soap, Washing Powder Nirma, Humara Bajaj etc.) and others just feel good, like a music video would. This DoubleMint ad is more of the latter variety. It came up on top of a YouTube video I was watching, and the ad and the accompanying soundtrack made me sit back and watch the whole ad. I enjoyed it – made me smile. Worth a watch, almost a mini movie in itself, with all the cliches (with small little twists in it). Great use of a wonderful song too.
Thanks to Netflix I have, of late, been chilling out on a lot of Korean, Japanese and Taiwanese drama. Many of them have fantastic soundtrack, for eg. the Taiwanese romantic comedy Love Cuisine (Chinese title –Cuisine High School Students). Check out this absolutely cool song (Why Not Love! by Rosie Yang Kailin) played during the closing credits of this show.
Was searching the interwebs for a good tabicon for this site and found this wonderful CC shareable photo uploaded by Dan Brown.
Thanks Dan for a putting up a wonderful photo and for sharing it under creative commons.