I did not think it mattered at the time, and just laughed off the Pan Bahar ads with Pierce Brosnan. Now I see this article with Remington Steele mentioning that he was misrepresented and that he did not intended his image to be used for a pan masala. What I find interesting is my reaction to this news, I am actually please that Pierce Brosnan did not really do this ad – I had thought I did not care less, but looks like I was a tad disappointed seeing him peddle pan masala. Oh! Well!

http://www.huffingtonpost.in/2016/10/20/pierce-brosnan-says-shaken-by-unauthorised-use-of-his-image-i/